COLUMBUS CONVENTION & VISITORS
BUREAU
BOARD OF COMMISSIONERS
MEETING
900 FRONT AVENUE, COLUMBUS, GA
31901
WEDNESDAY, AUGUST 19, 2015
Commissioners Present: Dhan Parekh, Chair, Paul Pierce, Vice Chair, Shelley
Dean, Secretary/Treasurer, John Miller, Donna Hix, and Marianne Richter
Commissioners Absent: Charlie Desai, Cameron Dean, and Felicia Hamilton
Ex-Officios Present: Cyndy Cerbin and Merri Sherman
Ex-Officios Absent: Richard Bishop, David Bevins, Ross Horner, Isaiah Hugley,
and Mayor Teresa Tomlinson
Staff Present: Peter Bowden, Shelby Guest, Kelli Roberts, Laura Ruffner,
Ashley Woitena, Joel Slocumb, and Linda Olvera
Call to Order??????????????????Dhan Parekh
The meeting was called to order at 3:36 p.m.
Introduction of new Board Member(s) and special guest:
? Marianne Richter, Executive Director of the Columbus Museum, replaces the
seat vacated by Ken Johnson.
? Alison Cox, GM of the Springhill Suites, will replace Dhan Parekh when he
comes off the Board in December. Ms. Cox has asked to attend meetings as her
schedule allows before she joins the Board in January.
? David Allred, partner, and Victoria Belton, Account Executive, with Stamp
Idea Group
Special Presentation:
Advertising Campaign Strategy & Reveal??.Stamp Idea Group
? David Allred and Victoria Belton presented to the Board the process of
research, conceptualization, development, and execution o the advertising
campaign for the Bureau. The campaign theme is ?Go All Out.? A variety of
examples wee shown, directed at all market segments in which the CVB
markets/prospects. Stamp also discussed possible partnerships with event
organizations, as well as other organizations that could use the ?Go All Out?
campaign as part of their messaging, which would in turn, further the reach and
market penetration of the CVB?s message.
Year End Report????????????.Peter Bowden
? The Board was shown year-end performance of the Bureau?s work from various
departments to include, Sales, Marketing and Visitors Center. Staff either met
or exceeded goals and where applicable, surpassed Fiscal 2014 year-end
numbers. Mr. Bowden, along with the Board, thanked the Staff for their work
and accomplishments.
Approval of the Minutes & Treasurer?s Report????Peter Bowden
On behalf of Treasurer, Shelley Dean, Mr. Bowden presented the Board minutes
from June meeting. John Miller made a motion to accept the minutes as read.
Shelley Dean seconded the motion, a vote was taken, and the motion passed.
Then the June financials were presented. Dhan Parekh made a motion to accept
the financials as read. John Miller seconded the motion, a vote was taken, and
the motion was passed. Lastly the financials for July were presented to the
Board. Dhan Parekh made a motion to accept the financials as presented. John
Miller seconded the motion, a vote was taken, and the motion passed.
Chair?s Report?????????????????Dhan Parekh
It was announced that the FY 2015 annual audit for the CCVB and Sports Council
is scheduled to begin Monday, August 24. The Board was informed that the
findings of the audit could be as early as the October Board meeting.
The CCVB has been invited to attend the September Sports Council Board meeting
to present the case for the merger of the Sports Council with the CCVB.
Adjournment????????????.Dhan Parekh
With no further business to discuss, the meeting was adjourned at 4:40 p.m.
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